I remember listening to a radio segment (is that what they are called?) once where the presenter was talking about going offline for a week. No Facebook, no Twitter, no emails, no texts. At the time (admittedly it was a couple of years ago, which in technology/social media years makes it ca. the ice age) I was a bit confused by this concept. The thought that NOT checking in was a challenge. Oh how ignorant I was, young and foolish. It's not that I'm addicted. I just happen to get repetitive strain injury in my hand from using my iPhone too much. No biggie. Happens to all of us doesn't it? Oh wait... Pardon? You say something? Sorry, I was just checking something. Important stuff of course. Isn't it all? The thing is, it's not. It's just a habit. Facebook, Twitter, Instagram, Zite, Feedly. And repeat. Because in the last two minutes something earth shatteringly brilliant might have been broadcast on one of the aforementioned. Or not, but then at least I know...